Printing is not just a matter of ink

2019-05-05 09:11:11 77

Printing is not just a matter of ink and toner

How can a printing company make itself different from others, satisfy its customers and make profits? With the emergence of digital printing, the pioneers of printing industry began to optimize the market, using this paper as another way to get more profits. Once a new type of product emerges in this industry, the corresponding consumption of duplicate paper will be quick.

How can a printing company make itself different from others, satisfy its customers and make profits? With the emergence of digital printing, the pioneers of printing industry began to optimize the market, using this paper as another way to get more profits. Once a new type of product emerges in this industry, the corresponding consumption of duplicate paper will increase rapidly. As long as we operate wisely, we can increase sales and profits.

Some companies have been very successful in providing their customers with various grades of paper. They found that the printed quality of well-made paper was also better. They always try to sell more quality paper, because a little more sales will bring more profits.

For printing companies, if they have a very friendly cooperative relationship with customers, when customers need to increase sales, they will also seek your advice and make you a strategic partner. This good cooperative relationship is based on the quality of printing. Paper is also a very important link that affects the quality of printing in the process of printing.

Paper is no longer just a commodity

Until now, paper has been regarded as a commodity in the copying-related market - price is the only factor used to distinguish them. Prior to the development of digitization, black and white photocopier paper was a very marketable commodity. Because black-and-white printing is less demanding than color printing, most of the paper is suitable, and the cheapest copy paper is very popular. So for printers, distributors and manufacturers, profits are low.

In fact, even successful equipment manufacturers ignore a potential revenue channel, that is, the use of high-quality paper can help machines to achieve higher profits. If a printer sees paper as a no-loss business, he will focus only on achieving a steady increase in output. In this way, production can produce scale production effect, which becomes the main source of profit. So it's not so important to make a profit on paper.

The emergence of color reproduction technology is a revolution in the printing industry. The type of paper needed for digital or short-plate color printing needs to be reconsidered. Unfortunately, we regard digital printing as a product of photocopying, without realizing that the choice of paper should be considered in terms of quality and aesthetics. Good quality paper can add value to digital printing and make color manuscripts more vivid.

Printers and their customers are beginning to realize that digital printing using glossy, smooth and high quality paper can bring profits to both of them.

Effective direct mail

For example, the role of digital printing is to print efficient direct mail materials, so that customers who get the materials can generate more buying motivation than ordinary printing.

In view of this situation, a wise printer will give himself an accurate positioning and benefit from it. For digital printers, color printing is a fast growing part. Although the cost has increased, the sales volume is 20 times that of black-and-white prints. Because customers prefer to invest in this short color printing format to increase their chances of communicating with customers. In this way, the document's price is calculated in cents only, compared with a $20 or $100 item. So the cost is insignificant compared to getting a huge contract and winning a long-term customer. In these documents, paper quality is very important.

Good quality paper can make printers get higher profits and benefits from printing products. With the appreciation of high-quality paper prints, variable printing methods have also brought great benefits to smart printers.

Paper Selection

Here are some references for printed commercial paper:

Testing various kinds of paper to understand their quality range - not all papers will produce the same final result.

Provide customers with different choices - not everyone needs the lowest price paper.

Analyzing price differences in paper - a slight increase in paper costs may provide customers with satisfactory quality.

Make the quality of paper a way to differentiate your competitors so that you can get loyal customers.

Continue to develop a list mailing business using digital printing for educational materials and catalogues of factory products - obtain business from Internet or paper retailers.

The research shows that the feeling of quality of photocopied paper is quite different from that of high quality paper. For those customers who need quality, they are willing to spend more money on quality. Therefore, the quality of high quality non-coated paper, copperplate paper and special paper not only brings value to the end users, but also benefits the printers.


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