New Trends in the Development of Book Art in the Theme Forum of International Printing Week
This week, the International Printing Week was held in the New International Expo Center. From the East and West perspectives, the Forum on New Trends in Book Art and Making Dreams Real 3D Printing Theme attracted many visitors to the exhibition. As one of the important activities of Shanghai Printing Week in 2014, the Organizing Committee invited experts from China and the United States to design books from both East and West perspectives.
This week, the International Printing Week was held in the New International Expo Center. The "East-West Perspective: New Trends in Book Art Development" and "Making Dreams into Reality 3D Printing Theme Forum" attracted many visitors to the exhibition.
Creative Design Exhibition is one of the important activities of Shanghai Printing Week in 2014. The organizing committee invited experts from China and the United States to exchange themes on the new trends of book art development from the perspective of East and West. Books, as a medium, have been carrying and transmitting the crystallization of human wisdom since ancient times. Today, the continuous development of books has become a topic that can not be ignored. What role traditional paper books will play in this changeable world and the trend of development are worth discussing.
Driven by concepts
Designer Tim: Our design studio is driven by concept, not by style. All our design concepts are based on our understanding of the work itself and the message that the author wants to convey, so we will not follow suit, which is very important. So the core idea of our design is to transcend the design style, not to pursue what style, but to have an accurate and precise control through the message that the author wants to convey through his works.
We know that in the era of information explosion, because it is easy to see other people's works, how to get inspiration through these works of predecessors, but at the same time avoid copying, leaving traces of influence, this is really a great challenge. But like many music circles, it is said that standing on the shoulders of giants, there are many excellent music works, and the source of inspiration is also because of a very good understanding of the works of predecessors. So I think we should have a full understanding of the existing works around us and know what kind of achievements have been made in this respect. So we can absorb inspiration from them in the design process, but we can not say that we should copy or copy them. Instead, we should try our best to avoid them in style and take the initiative to avoid similar ways. How to do this, or to build on your precise control of the content of the book, the core message to be conveyed by the author, to thoroughly understand it, as long as you are the author himself to reflect the author's message, as a starting point, you will be able to find their own design expression, so that your own design works stand out.
Writing is designed for the book itself.
Chen Lan: Writing is designed for the book itself, not to attract attention. All the additional things will not exceed the reading of the book itself. Adie once said that jewelry itself can not make you beautiful, but the people who wear it make others look beautiful. That is to say, our book itself is content-oriented, and everything can not be designed on the basis of content. Every book has its own temperament. First of all, we should grasp the temperament of the book itself. That is, literary books have the temperament of literary books, and among the small categories of literary books, there are different temperaments, especially for women and men, but each woman has its own unique temperament. Just like making clothes for others, what kind of women wear what kind of clothes is more suitable for it, and catching that point will stand out. Some people know and wear middle clothes, some people are suitable for small short clothes, skirts, find their own suitable temperament is the best, naturally this book stands out.
New Trends in the Development of Book Art
In the current impact of e-books, will the design of our books change in the next ten years? What changes will happen? Four guests from the scene from their own cultural background, have answered, facing the digital age, people should embrace digital technology, let them serve us, traditional and modern integration, high-quality development, design for readers. There is no standard answer to the development in the next ten years. Everyone will design a goal in his mind. He can start from his own inner needs to seek this goal.